Sky has launched a new 9-month student broadband deal in time for the new academic year, claiming to be the cheapest of its kind in the UK.
The new bundle promises unlimited broadband with no usage caps, 17Mbps speeds, a free Sky Hub and pay as you talk calls.
In return, customers pay the £16.40 line rental, although Sky claims that even that rate is cheaper than its rivals.
The provider also says that the contract length of nine months will suit many students, who in many cases subsequently won't have to pay when outside of term time.
Sky's latest bundle comes just over a week after both BT and Virgin Media brought their own student broadband deals to the market.
While Virgin Media has released three standalone packages - 50Mbps (£32 per month), 100Mbps (£37) and 152Mbps (£44.50) - its coverage only extends to 44% of the country.
Meanwhile, BT has released an Unlimited Broadband deal, which boasts no usage cap and download speeds of 17Mbps at £12.50 a month plus line rental.