The latest updates to Sky+ have been rolled out, with the broadcaster introducing a number of new features it says will help enhance the viewing experience for Sky Movies customers.
This is the third update to Sky+ so far this year, with the company hopeful that this latest move, which takes effect from today (August 20th), will help to make navigation quicker and simpler.
Brand new features for Sky Movies customers include the More Like This function, which offers tailored recommendations for viewers based on their tastes.
Additionally, rather than having to look for new films to watch, Sky Movies subscribers will be able to compile their own personalised library with Watchlist, offering an ongoing customised selection to choose from.
Another new feature that has proven popular with Sky customers in Italy is Watch from Start, which enables customers to download films to watch from the beginning.
All of the films on Sky Movies will also be rated by Rotten Tomatoes Audience Scores, which Sky hopes will make it easier for viewers to find films to their taste.
As rumours continue to circulate about the successor to the Sky+ box, Luke Bradley-Jones, Director of TV Products, stated that the changes will heighten the existing offering.
He commented: "Last spring we unveiled our most significant shake up to the iconic Sky+ TV Guide in recent years; a change that put on demand at the heart of TV viewing.
"We know from viewing data - and from what customers told us - that the update was really popular. Sky+ on demand viewing has rocketed as people have taken advantage of simpler navigation, which makes it quicker than ever before to get to that favourite show you're dying to watch."