The amount of money spent by households on pay TV has risen to £31.10 per month, a new report has suggested.
Research from industry regulator Ofcom found that the average British household spent a total of £117.71 per month on broadband, phone, mobile, television, radio and postal services.
It represents a rise of 19p compared to figures gathered in 2013 and is the first increase to be recorded since 2009, when spending reached £122.07.
However, the figures gathered by the regulator showed that gains were seen in all areas of the industry.
The increases in pay TV spending were mainly due to growth from BT and TalkTalk, which have both put efforts into marketing 'pay-lite' options of packages to households, many of which are often cheaper than bundles on Sky or Virgin.
Ofcom stressed that the numbers gathered in its report had not taken into account the rapid growth in online streaming services such as Netflix, Amazon and Sky’s Now TV.
However, the regulator did state that Netflix now has around 4.4 million UK subscribers, spearheading a 53 per cent increase in online streaming subscriptions.