Sky's 17Mb unlimited broadband has now been made free for 12 months, as part of its latest new deal.
Although customers signing up to the new Unlimited Broadband bundle will still have to pay £16.40 a month in line rental, they will have access to totally unlimited broadband with no usage caps, without the need for Sky TV.
A free Sky Hub has also been thrown in, as well as pay as you talk calls and the choice between either a free £100 M&S and voucher or a 12-month subscription for music streaming service Deezer.
Sky has been keen to heavily promote its broadband services over the last few months, calling on the characters of Disney Pixar's Inside Out as part of a summer advertising campaign.
The main point of the advert has been to present its broadband service as being trustworthy, fast and reliable, using the characters of the film to convey the various emotions allegedly felt by customers about their service.