New subscribers to Virgin Media's standalone broadband packages, which removes phone line rental in favour of a single price, are set to face a price hike.
Virgin's 50Mbps broadband package, which previously cost £28.50 per month, has now risen to £30.25 on a 12-month contract.
The same 50Mbps broadband service with a phone line comes to an overall total of £21.99 a month for 9 months and £34.49 thereafter.
Discounts have been placed on a wide variety of bundles, with the Big Easy triple-play bundle of 50Mbps broadband, 60+ television channels, unlimited weekend calls and free SuperHub router now costing from £10 per month for the first 9 months and £22 a month thereafter, plus line rental.
Yet with some experts predicting a rise in Virgin's line rental in the near future, it is predicted that many consumers could begin opting for a standalone package.