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A further £4.2 million has been spent on marketing the government's Broadband Delivery UK (BDUK) project, new figures have revealed.

According to ISPreview, a further £850,000 has also been spent on admin costs during the March to July period.

The data only includes payments made over £23,000 and does not include smaller transactions or mobile and spectrum related costs.

A large amount of the spend on marketing occurred during March 2015, with numbers suggesting things have remained relatively quiet ever since.  

The highest single amount for marketing costs was on March 4th, which saw the project part with just over £1.4 million.

There is also a suggestion that the greater publicity generated from the move is likely to see an increase in the number of people upgrading their connections.

The drive to gain a higher uptake of services is a key part of the government's clawback reinvestment mechanism, which could lead to a return of around £129 million that can then be used to give another boost to coverage.

August saw BT announce that take-up of its fibre and deployment savings had allowed it to reinvest in the BDUK scheme, allowing it to boost coverage in Worcestershire.

Source

ISPreview

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