Chiltern District Council and Virgin Media have joined forces to help roll out a free unlimited Wi-Fi service to residents and business across the high street of central Chesham.
The new network, which will also cover parts of the town's 36-acre Lowndes Park, will provide speeds of up to 166 Mbps - seven times higher than the national average speed.
The pilot of the service will be made available to 21,000 people across Chesham and will be delivered by way of direct connectivity from Virgin's street cabinets and the UK's first ever Smart Pavement.
Virgin claims the initiative is part of its nationwide effort to deliver better out-of-home connectivity, alongside efforts to extend its ultrafast network by upgrading speeds to Vivid 200Mbps, which it hopes will see it become the provider of trusted connectivity both in the home and on the move.
Users will be able to connect to this new service by selecting "Virgin Media Wi-Fi" on their wireless settings.
Virgin Mobile customers with an Android device will receive seamless access through the Virgin Media WiFi Buddy app.
Councillor Fred Wilson, Chiltern District Council’s Cabinet member for Customer Services and Chesham Town Councillor, said: "I am delighted that we’ve been able to bring a UK first to Chesham with Virgin Media’s ultrafast Wi-Fi, helping local people and businesses get online. Efficient connectivity is pivotal to running businesses today and I am proud we are part of a project which is crossing new boundaries.”
Gregor McNeil, Managing Director of Consumer at Virgin Media said: “Not only is this the first time we’ve built metropolitan WiFi directly from our street cabinets, it is also the UK’s first deployment of a Wi-Fi connected pavement. It is literally public WiFi under your feet. We want to build more networks like this across the UK and encourage more forward thinking councils just like Chesham to get in touch.”