Virgin Media customers will now be able to enjoy the cult US TV show Ash vs Evil Dead after the provider secured exclusive rights to show the Starz Original series in the UK for the first time.
Virgin has signed an exclusive licensing deal for the whole first series of the show, which will contain ten 30-minute episodes.
The TV series of Ash vs Evil Dead is an adaptation of the Evil Dead movie franchise and once again brings together original filmmakers, director Sam Raimi, producer Rob Tapert and star Bruce Campbell.
The plot reprises Bruce Campbell's role as Ash, a stock boy, ageing lothario and chainsaw-handed monster hunter that has spent the last 30 years avoiding his responsibilities, as well as the terrors of the Evil Dead.
This all changes when a ‘Deadite’ plague threatens to destroy all of mankind, forcing Ash to face his personal, and literal, demons.
Success in the US means the show has already been given the go-ahead for a second series.
David Bouchier, Chief Digital Entertainment Officer at Virgin Media, said: “We are very excited about bringing Ash vs Evil Dead to the UK, exclusively for Virgin Media customers.
"This long-awaited and much anticipated series marks a step-change in our TV programming strategy and demonstrates the true potential for video on demand.
"By investing in original series and bringing more exclusive TV shows to Virgin Media customers, we are unlocking the power of the box set once again. Ash Vs Evil Dead is just the start for Virgin Media customers.”
Mara Winokur, Senior Vice President of Digital at Starz, added that Ash vs Evil Dead was "was selected to kick off its new on demand programming initiative for UK audiences," stating that Starz was "thrilled" to do so through Virgin.
The first five episodes of Ash vs Evil Dead are available now on Virgin Media TV's on demand service in More TV and above and in HD to TV XL subscribers.
Starting next week, a new episode will then be released weekly, bringing it in line with US broadcast air dates.