Sky enjoyed its biggest surge in customer numbers in a decade at the end of last year, new figures have revealed.
According to a trading statement for the second half of 2015, 337,000 new customers joined Sky during this period.
Customers bought 1.1 million new products, with TV and broadband services seeing particularly strong demand.
This helped Sky achieve an excellent financial performance between July and December, with revenues rising by five per cent to £5.7 billion.
As a result, Sky is excited about the year ahead and what it can offer customers throughout 2016.
Jeremy Darroch, Group Chief Executive, commented: "The launch of Sky Q will redefine our top-end TV experience and extend our market-leading portfolio of products to serve the needs of every customer.
"We have extended our lead in content with a ground-breaking new long-term deal with Showtime, which complements both Sky’s original productions and our partnership with HBO to make Sky Atlantic the best destination for world-class drama across Europe."
Mr Darroch said this will allow TV viewers to watch shows including Game of Thrones, The Affair and Fortitude, as well as new productions such as The Young Pope, Billions and Vinyl.
Sky also pointed out that it has secured TV rights to leading sporting events such as the USA PGA Tour and the Premier League football season.
Mr Darroch went on to state that Sky is continuing to broaden its business and expand into new markets and customer segments.
This, he said, is yielding positive results and opening up significant opportunities for growth in the future.
"We are pursuing those opportunities with energy and purpose," Mr Darroch commented.
"Today's results show that our approach is working and customers are responding in record numbers."