Fibre optic cables do not offer the most cost-effective way of extending superfast connectivity to broadband not-spots, according to WiSpire.
The broadband provider uses transmitters in church spires to deliver broadband to sparsely populated and remote locations.
Steve Maine, Chief Executive of the firm, has therefore urged the government to do more to encourage alternative technologies along these lines, rather than focus too heavily on rolling out fibre optic cable.
Speaking to the Culture and Media Select Committee, he said this is because fibre can be expensive to deploy in remote locations.
"Government policy is focussed exclusively on the deployment of fibre," he commented.
"To deliver good broadband services economically in sparsely-populated areas, you need to use other technologies."
Mr Maine pointed out that since significant sums of money are being "put at the disposal of BT" to support the fibre rollout, many rural communities are missing out on a decent broadband service.
This, he added, has had an anti-competitive effect and worked to the detriment of consumers.