Sky has raised the price of its TV bundles, with customers liable for a hike of less than £3 per month on average.
Last week, Sky announced it is launching a new sports channel that will be free to all TV customers, as a key plank of major investment in content.
Dubbed Sky Sports Mix, the channel offers a smattering of live Premier League games, World Cup 2018 qualifiers, as well as games from La Liga, MLS and Football League. It’s also set to show international cricket and European golf.
Today, the broadcaster and broadband provider announced price rises that will come into effect from June 1st. Customers will be notified by email or by letter between March 21st and April 29th.
If you’re not happy with the rises and you’re outside the minimum term you’re at liberty to cancel your subscription, provided you give 31 days notice.
The round of price hikes comes hard on the heels of a series of announcements from Sky, which are aimed at sweetening the appeal of its TV offering.
|TV entertainment bundles|
|Original||+£1 / £2.50 (Depending on current price paid)||£22.50 (New customers will still pay £20)|
|Sky Q Silver||+£2||£56|
|Top Tier (Sky Sports & Sky Movies)||+£1.50||£36.00|
|Sports HD Pack||+£0.75||£6.00|
As well as the free Sky Sports Mix channel, it has confirmed plans to revamp its kids app for Variety, Family and Sky Q bundle customers. Details aren’t yet known, but it’s suspected that this will include features that tie in neatly with the Sky Q ‘Fluid Viewing’ service that’s likely to appeal particularly to families.
Sky has also boosted the number of Premier League games it screens live. Currently, customers get 116 live games per season. But from next year Sky will screen 126 games. The 2016/2017 line-up includes live games on a Friday for the first time, alongside the 2016 Ryder Cup.
Outside sport, Sky has spent heavily on TV. Its US-only Sky Atlantic channel now has exclusive rights to Showtime, with a roster of shows that includes Billions and Twin Peaks.
A Sky spokesperson said: “We are always investing to keep Sky the best value entertainment choice for customers.
“This year we’ll bring customers even more unmissable original British drama, as well as the best US shows from HBO and Showtime.
“We’re launching a great Sky Kids app, as well a new Sky Sports channel giving all TV customers a selection of live sporting action. On average, bills will rise by less than £3 per month.”