Sky has produced Virtual Reality (VR) videos that take you inside Formula 1 cars, as part of what looks to be a major commitment to the tech that’s being tipped to be the big thing in 2015.
The broadcaster has established the Sky VR Studio to create VR content in-house. The first fruits will be two Formula 1 clips, which “will transport viewers to the pit lane, into the team garages, and out onto the track’, which will be available from Friday for owners of the Samsung Gear, Oculus Rift and Facebook 360,
Later in the year, Sky will launch a dedicated Sky app through which it will distribute a “unique perspective on heavyweight boxing” that follows Anthony Joshua’s title bid, as well as a look at the progress of Team Sky as they prepare for their Tour De France trophy defence.
We’re also promised “further exclusive VR content across a range of news, arts and entertainment programming”.
Gary Davey, Managing Director of Content at Sky, said: “The Sky VR Studio allows us to add a new dimension to storytelling, taking viewers to extraordinary places and offering a unique perspective on a whole host of events.
“This is just the start and we’re looking forward to creating more amazing VR content and exploring the possibilities with our tech and content partners.”
Sky has just made its new 'Fluid Viewing' Sky Q service available to broadband customers from rival providers, with the first 4K content due to arrive before the summer.