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BT has announced a series of price rises, but has promised a range of enhancements to justify the new charges.

From July 3rd, line rental costs are to go up by £1, as will the cost of subscribing to BT Sport. Meanwhile, Infinity1 subscribers will have to pay £2.05 extra on average.

However, BT has promised to balance this with an improved service, as broadband customers will get a free speed boost to 52Mbps from 38Mbps. 

In addition, it has pledged to repair line faults faster for all of its voice and broadband customers by upgrading them to a higher level of service, which means an engineer will be sent 24 hours faster than before, if a home visit is required.

Furthermore, BT Sport will show a greater number of Barclays Premier League games next season, with the number rising from 38 to 42 and being shown at a better kick-off time of 17:30 on a Saturday.

Broadband customers will also receive free Net Protect security, worth £36 a year.

John Petter, Chief Executive of BT Consumer, commented: "It is clear that customers want better service and that is what we are going to give them.

"We have also done our best to ensure that all of our customers will get more value if their price is going up, and we know they want faster speeds and better online security from their broadband. So, most of our Infinity 1 customers will enjoy much faster speeds for a little extra, while all of our customers will receive a quicker response if they have a fault and free BT Net Protect security."

BT went on to stress that its price hikes are lower than those recently announced by rival providers Sky, Virgin Media and TalkTalk in recent weeks.

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