John Lewis has confirmed that its standard broadband customers are to be upgraded to an unlimited package.
This will cost £11 a month, whereas it is currently free for six months before going up to £18 a month.
Meanwhile, fibre broadband will cost £22.50 a month, instead of three months free and then £25 a month. In addition, the 100GB usage limit is being scrapped to allow for unlimited usage.
John Lewis is also set to introduce a new Fibre Extra product, which will offer download speeds of up to 76Mbps, unlimited usage and cost £27.50 a month.
This marks the first significant change in John Lewis's broadband offerings since it launched the service four years ago, during which time packages offering unlimited usage have become much more popular and affordable.
"Any customers who have signed up to the first six months free pricing (three months free for fibre) before May 10th 2016 will see the new broadband pricing appear on their first bill after their free period has ended," John Lewis stated.