Hollywood actor Ryan Reynolds is starring in a brand new advert for the relaunched BT Infinity 1 fibre broadband product.
BT has boosted its top speed from 38Mbps to 52Mbps, which it believes makes it the UK's fastest standard fibre service, compared with those from rival providers Sky, TalkTalk and Virgin.
The company is promoting the enhanced offering with a humorous ad, which parodies the process of filming a TV commercial.
Viewers will see Reynolds speeding up to a glass-fronted house in his car and coming to a sudden stop.
He then talks about how life moves very fast for him and how he requires a broadband connection that is speedy enough for his needs.
Dan Ramsay, Consumer Marketing Director at BT, commented: "We wanted to showcase how our new BT Infinity product is now the fastest standard fibre service. We understand that speed really matters to our customers and wanted to reflect this in an amusing and entertaining way."
BT will support the TV advertising campaign with integrated promotional activity on YouTube, Twitter and Facebook.