X-Men: Apocalypse star Evan Peters is reprising his role as Quicksilver in a commercial for Sky Fibre.
The character of Quicksilver is a mutant who has the superhuman ability to move at great speed.
Creative agency WCRS therefore believed that using him to "promote a product that is all about speed was an opportunity too good to pass up".
"Working with the cast and crew from the film itself, we knew the end product would be of film quality," said Executive Creative Director Leon Jaume.
Cyclops actor Tye Sheridan also appears in the ad, along with Kodi Smit-McPhee and Alexandra Shipp, who play Nightcrawler and Storm respectively.
Lyssa McGowan, Director of Sky Broadband, said it is pleased to be working with 20th Century Fox to create a "genuinely original and fun" campaign.
"There’s nobody better than Quicksilver to illustrate the power and speed of Sky Fibre, and with our latest offer, one year free, there’s never been a better time to sign up," she added.