BT Sport's coverage of the Uefa Champions League final is to be streamed live on YouTube.
The provider currently holds the exclusive live rights to the competition, with Gary Lineker fronting its coverage.
However, the viewing figures have been lower than expected throughout the tournament.
BT Sport is therefore aiming to open the action up to more people by streaming it on YouTube, as well as showing it live on its Freeview channel BT Sport Showcase.
The Champions League final takes place on May 28th and will be an intriguing derby between Real Madrid and Atletico Madrid.
Atletico will be hoping to gain the ultimate revenge on their neighbours, as they lost 4-1 in the same fixture two years ago.
BT Sport is planning to open up coverage of the Europa League final on May 18th in the same way.
Liverpool are taking on Sevilla in their first European final for almost a decade and end manager Jurgen Klopp's first season in the job on a high.
John Petter, Chief Executive of BT Consumer, commented: “We’ve always said we wanted to give top quality sport back to the people and making the Uefa Champions League and Europa League finals free to everyone in the UK does this in a big way."
He said BT Sport wants to make these finals the most social sports broadcasts ever, engaging with younger sports fans who view entertainment online, on mobile devices and via social platforms such as Facebook, Snapchat and Instagram.
This coincides with news that EE is introducing a new monthly offer to bring BT Sport to its customers in time for the start of next season.
The deal will initially be open to those on 4GEE pay monthly mobile plans, with further details and pricing information being unveiled this summer.
TalkTalk has already confirmed this week that BT Sport is to be made available to TalkTalk TV homes in time for the 2016-17 season.