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Vodafone's recent efforts to attract more fixed broadband users in the UK have paid off, new figures show.

According to the company's latest trading statement, it added 20,000 fixed broadband users between January and March 2016.

This took the total number of UK-based subscribers up to 109,000, and helped Vodafone establish itself as the fastest growing broadband provider in Europe.

Other highlights in the trading statement included a 2.3 per cent increase in group organic total revenue, which stood at £41 billion by the end of Q1.

As a result, Vodafone is confident about its prospects for the coming months.

Vittorio Colao, Group Chief Executive, commented: ‘’This has been a year of strong execution for the group.

"I am confident we will sustain our positive momentum in the coming year, allowing us to maintain attractive returns for our shareholders.’’

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