People in areas with slow broadband connections tend to use modern online services the least, a new study has found.
According to King's College London, online logs show that usage of the BBC's catch-up service iPlayer is relatively low in South Ayrshire, Ards, the Isle of Wight and East Riding of Yorkshire.
Analysts then compared this data with Ofcom's nationwide broadband speed figures and found all these locations had slower connections.
The study also showed that iPlayer usage is greatest in areas with relatively fast broadband speeds, such as London, south Gloucestershire and Bristol.
Dr Nishanth Sastry, the Lead Researcher on the study, commented: "It is clear that high-speed broadband is an important factor in the use of bandwidth-intensive applications such as BBC iPlayer.
"With technological advancements, it is likely that more services important to daily life will move online, yet there is a significant proportion of the population with inadequate broadband connections who won't be able to access such services."
Dr Sastry added that while the government has initiated funding schemes for improving rural broadband access as part of the National Broadband Strategy, the results highlight how more needs to be done to ensure universal quality.