Sky Sports is to dedicate an entire channel to coverage of The Open Championship.
From July 11th, Sky Sports 1 will become Sky Sports The Open, which live coverage of the 145th Open at Royal Troon commencing three days later before the opening tee shot at 06:35.
This is the first time that Sky Sports has offered round-the-clock coverage of the biggest Major in golf.
Practice rounds and highlights of each day's action will also be shown, along with a range of programmes and documentaries about The Open.
Barney Francis, Managing Director of Sky Sports, commented: "The Open is the pre-eminent golf Major and Sky Sports will offer the Championship the coverage it deserves.
"With a dedicated channel, we will offer viewers the complete story live from Royal Troon, from the opening tee shot to the final putt. We’re excited and honoured to be covering the event and can’t wait for it to begin.”
Martin Slumbers, Chief Executive of The Royal and Ancient Golf Club, added that it is delighted Sky Sports will offer "comprehensive and innovative" coverage throughout the event.
He said the competition holds a special place in the hearts of sports fans and that he is confident Sky Sports' coverage will offer "great insight and expertise".
The likes of Colin Montgomerie, Butch Harmon and Paul McGinley have been signed up to provide expert commentary and analysis on the proceedings.
Sky Sports, which already holds the rights to the likes of the Ryder Cup and every event on the European and PGA Tours, will be the exclusive home of live Open coverage for five years.