David Beckham is starring in a brand new advert for Sky Sport's upcoming Premier League coverage.
Sky Sports is showing 126 live matches for the first time next season, including some fixtures on Friday nights.
It has therefore called upon the ex-Manchester United and England legend to help build excitement for the season ahead.
Beckham is depicted heading off for a morning jog, but he finds himself running through scenes covering the whole ten months of the season, such as celebrations with fans and drastically variable weather conditions.
Barney Francis, Managing Director of Sky Sports, commented: "It's our biggest ever season on Sky Sports, so we wanted one of the world's biggest stars to help us tell that story.
"David does a brilliant job of encapsulating in one minute what football fans experience in an entire season and I'm sure people will enjoy it."
"With more matches than ever before, Sky Sports viewers can enjoy unrivalled coverage as the drama unfolds."
Beckham added that "anything can happen" in the Premier League and praised the ad for conveying that in a "really fun way".
"The finished piece is a really clever way of showing that you never know what might happen in football," he said.
Beckham went on to state that he always enjoys working with Sky Sports and is "proud" to be associated with its football coverage.
The ad premieres on Sky Sports' digital outlets and Beckham's Facebook page today (July 21st) and will debut on TV tomorrow.
Sky Sports' Premier League coverage begins on Saturday August 13th, with defending champions Leicester City taking on newly-promoted Hull City.
Other highlights of the opening weekend include Jose Mourinho's first Premier League fixture as Manchester United manager against Bournemouth, as well as Arsenal vs Liverpool.