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Sky has seen a surge in revenues and profits following strong product growth in the UK and Ireland.

According to the company's latest trading statement, total product growth was 2.3 million during the year to June 30th 2016, with 31,000 new TV products and 24,000 new broadband products in Q4 alone.

Sky also added 445,000 new customers across the year, including 93,000 in Q4.

This helped the company see a seven per cent rise in revenue and a 12 per cent upturn in profits.

Sky believes the positive figures reflect an "outstanding year of product innovation" for Sky in the UK and Ireland.

The company highlighted the launch of Sky Q as one of the major highlights of the last year, along with the unveiling of the "groundbreaking" Now TV Combo, as it is the UK's first contract-free triple play bundle.

Sky also pointed towards the launch of the Sky Kids App as an important addition to its service offering, along with the introduction of Ultra HD services in the UK and the launch of Sky Cinema.

Jeremy Darroch, Group Chief Executive, commented: "It’s been another excellent year for Sky. 

"We are investing in a broad range of world-class entertainment in every market, distributed across an unrivalled choice of market-leading platforms and supported by excellent service, because these are the things that really matter to customers."

Mr Darroch said it is working to give consumers "more and more reasons" to choose Sky and is aiming to be the best customer-led entertainment and communications company in the world.

"Our deep insights into the needs of customers, along with our investments in brilliant programmes and technology, strong relationships with our partners and, above all, our desire to embrace change means that we continue to better serve our customers, and grow our business," he added. 

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