closedownarrowlogo-verticalmenu-barsearch Skip to main content
Jump to navigation
Other 2 news

The majority of consumers are unhappy with how broadband providers advertise their speeds, a new survey has found.

Broadband providers can currently advertise a headline speed if it is achievable by at least ten per cent of customers.

However, 80.8 per cent of consumers polled by ISPreview.co.uk said they feel this approach can be misleading.

As a result, many believe that advertised speeds should be based on what is achievable by a much greater proportion of customers.

For instance, nearly half said the headline speed should reflect what 75 per cent of customers receive, while almost a quarter said a 50 per cent proportion would be reasonable.

Just 7.8 per cent of respondents believed the existing rule was fit for purpose, while 14.5 per cent backed a different method of determining a headline speed altogether.

The poll also found that most consumers want the Advertising Standards Authority (ASA) to adopt tougher rules to improve how broadband speeds are promoted.

Eighty-nine per cent said the watchdog needs to adopt a stronger line to prevent the public from being misled.

The survey comes shortly after the Telegraph reported that the ASA is planning to review the ten per cent rule and will consider alternative ways in which broadband providers can present speed information.

A number of different approaches are being looked at, including increasing the proportion of customers who can receive certain speeds before they are promoted and forcing companies to advertise average rather than top speeds.

Source: [ISPreview.co.uk[(http://www.ispreview.co.uk/index.php/2016/08/uk-isp-customers-call-end-misleading-broadband-speeds.html)

Join the conversation

comments powered by Disqus

Stay up to date

  • Google+ Follow uSwitchTech
  • Subscribe to our RSS feed

Latest Comments

  • Dave 1 day ago TalkTalk CEO reads 'awful'... Didn't have Internet access for 2 month 1st engineer didn't turn up down to broken down van day of...
  • Patricia.Green.92 3 days ago Scientists use infra-fed to make... I was paid 104000 bucks past year by doing an on-line task furthermore I was able to do it by w­orking in...
  • Amy.Mercado 4 days ago Sky Q customers to get F1 races... I was paid 104000 dollars last 12 months by doing an online job moreover I was able to do it by w­orking...

Search news