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Sky Q's Online Video section is to be expanded with new comedy, entertainment and sport clips, among others.

Short-form videos from the likes of Tastemade, Comedy Central UK, VICE and GINX eSports TV will be added to the service.

These will be added to existing categories including Food and Drink, Quick Laughs, Entertainment, Sports and Style.

Sky Q's Online Video section already features content including Jamie Oliver's Food Tube, James Corden's Carpool Karaoke and Funny or Die.

With each video then curated by theme, Sky believes it provides a "quick and effortless" way for customers to find the best online entertainment.

Julia Barry, Director of On Demand and Online Video at Sky, commented: "We know that more and more people of all ages are watching more online video. 

"Since we introduced our Online Video service on Sky Q, it has been incredibly popular, and it’s set to get even better."

Sky Q has been touted as a game-changer in the market as it offers so-called Fluid Viewing - the ability to pause a programme in one room and pick up from the same point on another device in another room. 

Users of the service are also able to take their recordings with them wherever they are, to make their viewing experience even more flexible.

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