Sky has marked the launch of Ultra HD (4K) programming on its Sky Q TV platform with a humorous film that pays homage to Sunday League football.
In a video called Ultra Beautiful Game, the more unglamorous and grubby details of amateur football are shown in a dramatic and highly stylised way.
The clip shows Recreativo Hackney FC challenging Rathbone Rovers FC to a friendly, with each kick, challenge and reaction from the players and supporters shown with the enhanced clarity and detail offered by Ultra HD.
Added drama is provided by renowned poet Ian McMillan, who recites a brand new poem written especially for this film.
Sky produced the piece after asking hundreds of amateur players from throughout the UK to identify their most iconic Sunday League moments.
The provider believes it celebrates amateur football and "helps to capture the nation's love ofthe game, as well as the team's spirit to play on".
Sky has billed its new offering on Sky Q as the most comprehensive Ultra HD service in the UK, as it boasts what describes as an "unrivalled line up of Premier League football, exclusive blockbuster movies, natural history documentaries and gripping dramas in enhanced Ultra HD picture quality".
This week also sees the launch of Sky Sports Mix, which is available for no extra charge to all Sky TV customers and can be accessed on tablets and smartphones via the Sky Go service.
The channel, which is located at 407 next to Sky Sports News HQ, aims to showcase events that are not typically covered on television.
Highlights of the schedule include the one-day cricket international between England and Pakistan on August 24th, live European Tour golf on August 25th and 26th and a live MLS match between Toronto and Montreal Impact on August 28th.
The channel will also cover four of the six matches in the first ever Netball Quad Series, which features England, New Zealand, Australia and South Africa.
Georgina Faulkner, Head of Sky Sports Multi-Sport, commented: "The Quad Series is a great addition to our Sky Sports Mix schedule. It will enable millions more people to experience first class netball and hopefully inspire viewers to go out and play the sport."