TalkTalk is offering all mobile and fixed-line calls to Italy free of charge following yesterday's devastating earthquake.
The 6.2-magnitude quake struck at 03:36 (01:36 GMT) on Wednesday August 24th 65 miles north-east of Rome, while the death toll currently stands at 247.
TalkTalk is therefore removing charges to the country between 00:01am on August 24th and midnight tonight (August 25th) to ensure customers can get in touch with friends and family in central Italy that may have been affected.
Customers will be credited with the usage across fixed and mobile to Italy at the end of each day.
This comes after TalkTalk reported that revenue growth remained level between April and June 2016 year-on-year, despite a drop in its customer base during this time.