TalkTalk TV is offering football fans the chance to get a Spy Sports Season Pass for just £11 a month.
Subscribers will not have to commit to a long-term contract, so some could sign up to watch just one tournament, while others might want to watch a full year of live sport.
Aleks Habdank of TalkTalk TV commented: "We believe fans should be able to watch what they want, when they want, without breaking the bank.
"That's why TalkTalk TV homes have access to every major televised football match - including all Premier League and Champions League fixtures - on a single platform."
TalkTalk TV is promoting the Sky Sports Season Pass with the creation of the Armchair Managers Association.
The campaign focuses on how lots of football fans are preoccupied with thoughts of the beautiful game at the most inappropriate times.
Indeed, research by TalkTalk has found that 36 per cent think line-ups and tactics while at work, while 25 per cent do the same in bed.
The campaign also addresses how many fans are so passionate they end up shouting tactics at the TV, just as a manager would in the dugout.
More than one in three football fans scream tactical instructions and motivational advice during a live match, while one in four rise from their seat to protest against a poor refereeing decision.
TalkTalk has used these insights to create a lighthearted tutorial video featuring former QPR and Crystal Palace manager Neil Warnock, who offers advice to fans who watch games from the comfort of their own home.
"Whether you are watching from an armchair or in a dugout we all go through the same emotions," Warnock said.
"At least with TalkTalk’s Sky Sports Season Pass I don’t have a long-term contract, if only it was that easy being a real-life manager."