Virgin Media has announced the launch of a broadband add-on designed for online gamers in 2016.
Billed as the first broadband tier of its kind, VIVID 200 Gamer will be an add-on to Virgin Media's current top broadband package and will launch on Thursday September 1st.
VIVID 200 Gamer will offer download speeds of up to 200Mbps and upload speeds of 20Mbps.
Designed in partnership with leading eSports group Gfinity and other gaming organisations, Virgin Media believes this will put the fastest widely available broadband connectivity "into the hands of online gamers regardless of platform".
The company has also stressed that players will not need to worry about download caps, as the connection will be totally unlimited.
Gregor McNeil, Managing Director of Consumer at Virgin Media, commented: "VIVID 200 Gamer takes our leading ultrafast broadband to boss-mode levels.
"We understand the frustrations when it comes to lag, disconnects and bandwidth issues, so right from the start we wanted to design a tier that builds on our superior connectivity to give gamers and streamers what they need.
"With the fastest speeds and reliable connectivity, this is broadband built for gamers."
VIVID 200 Gamer will cost an additional £5 per month above the VIVID 200 tariff, which offers download speeds of 200Mbps and upload speeds of 12Mbps.
This, it said, is more than two and a half times faster than the top widely available speeds from Sky, TalkTalk and BT, which means everyone in a household can play games, stream movies and perform other online activities simultaneously.
The announcement comes after Virgin Media revealed it attracted an extra 42,700 broadband subscribers between April and June 2016.
This means the company's overall broadband customer base stood at more than 4.8 million by the end of Q2.