A large proportion of Britons are worried about how they are affected by the "monopoly status" of Britain's broadband.
The Fix Britain's Internet campaign - an industry coalition consisting of Sky, TalkTalk, Vodafone, Three UK and the Federation of Communication Services - is pushing for a full structural separation of BT and Openreach and urged internet users who are unhappy with the service they receive to respond to Ofcom's consultation on its proposed Openreach reforms.
As part of its campaign, the body has commissioned research to gauge public feeling on the matter, which found that 61 per cent of British adults believe having a single provider owning and controlling the national broadband network is bad for consumers.
Figures from ComRes also showed that 37 per cent are concerned that their internet connection might be unable to cope with their technological needs in the future.
Fix Britain's Internet's efforts to mobilise the public into responding to the Ofcom consultation appears to have met with some success.
Indeed, the regulator has received more than 75,000 responses, while many MPs have received letters from constituents on the matter.
A Fix Britain's Internet spokesperson said: "We know people value their internet connection, but even we were shocked at how strongly they prioritise it over other infrastructure.
"For a comparable cost to some of these projects, and significantly less than others, Britain could have the best broadband in the world."
Half of UK adults were found to believe that upgrading Britain's national broadband network should be the main infrastructure priority for the government, ahead of the likes of the Hinkley Point C nuclear power station, HS2 and a new runway for an airport in south-east England.
"Runways, power stations, and railways are important, of course, but like the rest of our economy today, they are they are all underpinned by Britain’s digital success," the Fix Britain's Internet spokesperson stressed.
"If Britain is going to truly be a country for everyone, we must prioritise those things which do the most good, for the most people. Clearly Britons feel that the internet comes top of their list.”
Charlie Elphicke MP, who represents Dover and Deal in the House of Commons, has backed this view, saying the government should "turbocharge" English towns and regions instead of spending public money on infrastructure for London.
"It’s simply unacceptable that many towns and villages across the country are left cut off," he said.
"Bloated BT appears more interested in blowing billions on TV football rights than giving every family in Britain proper broadband."
Mr Elphicke added that the government and Ofcom must "act on the British people's call for BT to be broken up and prices cut".
Ofcom has ordered BT to give more independence and investment powers to Openreach, with the broadband subsidiary being run as a distinct and legally separate company with its own board.
The watchdog believes its proposals will provide Openreach with the greatest possible degree of independence without separating the companies entirely, and lead to decisions being taken for the good of its customers and the wider telecoms industry.