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Sky has reported an increase in revenues and credited it to rising customer demand for its products and services.

According to Sky's latest trading statement, revenues went up by five per cent in the UK and Ireland during the three months to September 2016.

Transactional revenues went up by a third throughout the quarter, driven by strong sales in Sky Store and good growth in NOW TV sports passes.

Sky also singled out a recent report by Ofcom that recognised its "superior customer service" as another highlight of the quarter, along with the start of its biggest ever Premier League season yet and enhancements to its Sky Q service.

Other operational highlights of the July-September period included the launch of the UK's "most comprehensive" Ultra HD service, an eight per cent increase in movies consumption following its successful Sky Cinema campaign and the launch of new channel Sky Sports Mix.

Sky has also concentrated on its upcoming launch of Sky Mobile, as it achieved several readiness milestones throughout the quarter, including the successful completion of its first live calls, SMS and data sessions, as well as provisioning its own SIMs and concluding international roaming agreements.

Jeremy Darroch, Group Chief Executive at Sky, commented: "Looking ahead, the forthcoming launch of our mobile proposition will add another major product offering to our UK line-up and will give our customers the opportunity to take even more from a brand known for great customer service and quality products.

"I’m pleased with the start we have made to the year, with like-for-like revenue growth of over five per cent and more than 100,000 new customers joining Sky. "

Mr Darroch added that Sky is on track as it enters the busy Q2 trading period and is focused on delivering its "clear strategy for growth".

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