closedownarrowlogo-verticalmenu-barsearch Skip to main content
Jump to navigation
Plusnet news

Plusnet has announced it has switched to all-inclusive pricing, with line rental and broadband costs being presented in a single figure.

The Advertising Standards Authority (ASA) has introduced new pricing guidelines today (October 31st), as it believes that listing line rental and broadband costs separately confuses customers.

Indeed, a joint study with Ofcom published earlier this year found that just 23 per cent of respondents were able to correctly identify the total monthly cost after the initial viewing of an advert.

Meanwhile, 22 per cent were still unable to work out the total monthly cost even after viewing an ad for a second time.

Under the ASA's new rules, suppliers must show upfront and monthly costs with no separation of line rental prices, as well as give greater prominence to the contract length and any post-discount pricing.

Providers must also ensure upfront costs such as delivery, activation and installation fees are sufficiently prominent.

Join the conversation

comments powered by Disqus

Stay up to date

  • Google+ Follow uSwitchTech
  • Subscribe to our RSS feed

Latest Comments

  • Melanie Jane Shields-Appleton 20 hours ago Ofcom unveils plan to bring... Hi David, I moved a 3 year old house on the 5th April, I was assured by BT I would get fibre but once I...
  • Simon Parker 20 hours ago Ofcom unveils plan to bring... I've just had FTTP installed in my street ( today in fact) The mind boggles as to why I will need faster...
  • Diana Taylor 1 day ago BT Vision customers to get free... i;ve spent 2 hrs online trying to find out more about this, i then went online chat, eventually talking to...

Search news