Existing Sky TV customers can now get access to Sky Sports channels for a discounted price for a limited time.
The offer, which commences today (October 11th) and ends at midnight on October 27th, gives subscribers the chance to upgrade to Sky Sports at half-price for six months.
This will give existing customers access to major events such as Formula 1 races, key Premier League fixtures and the Ryder Cup across eight Sky Sports channels.
The move comes shortly after Sky confirmed that customers who sign up for any TV package will now get a cutting-edge Sky Q set top box, as it has phased out its ageing Sky+ boxes.
Sky Q has been touted as a game-changer principally thanks to its so-called Fluid Viewing feature, which allows users to pause and pick up shows on multiple TVs and devices around the home.