Virgin Media has announced plans to extends its ultrafast broadband network in Carlisle.
The rollout will form part of the ongoing Project Lightning, a £3 billion scheme to extend ultrafast fibre broadband to 17 million homes by 2019.
Work on the infrastructure upgrades in Carlisle has already commenced and is set to be completed by the end of summer next year.
Households that subscribe to Virgin Media's services will then be able to benefit from download speeds of up to 200Mbps, while local businesses and home workers can sign up to receive speeds of up to 300Mbps.
Subscribers will also have access to 260 television channels, including 66 HD channels, as well as BT Sport, Netflix, Sky Movies and Sky Sports, along with an extensive library of on-demand content.
Martin McFadyen, Regional Director at Virgin Media, described the offering as "broadband and entertainment gold".
"Residents will soon be getting the high-speed connectivity and top-notch TV they deserve," he commented.
"We urge residents to come together and register their interest - your street could be next."
Carlisle MP John Stevenson added that high-quality infrastructure is very important if the city is to succeed.
This, he said, is why Virgin Media's investment in the area is extremely welcome.
"Fast internet is vital in today’s economy and this announcement means that local residents and businesses will benefit from some of the fastest broadband in the country," Mr Stevenson commented.
The announcement comes shortly after Virgin Media revealed it saw a further increase in the number of broadband customers between July and September 2016.
The company's broadband base grew to 4,867,900 customers in the third quarter of the year - an increase of 59,900.
This helped its overall number of customer additions grow by 92,000, which is its best Q3 result in seven years.