Existing Virgin Media customers will be able to get the new V6 set-top box before the end of the year.
This week, Virgin Media unveiled its long-awaited device, which offers ultra high-definition 4K and Sky Q-style function that enables people to stream recordings on set-top boxes around the home.
Users can record six channels simultaneously while watching a seventh, as well as start watching recordings, streaming services or live TV on one TV and pick up exactly where they left off on further Tivo boxes in other rooms.
The V6 also boasts 1TB of storage allowing 500 hours of SD recordings or 100 hours of HD recordings.
Customers on the Mix package and other more expensive bundle options will be able to get the V6 in the next few weeks. The device will then be made available to new customers from January 2017.
The V6 will be launched with a one-off charge of £99.99, although it will be available at £49.95 as part of a limited-period promotion to people on a Full House or VIP package.
The streaming-around-the-home service is compatible with current-generation TiVo boxes, which means there is no need for subscribers to pay out for additional boxes, unless they want another 4K-capable device.
A V6 box is available on a Virgin Media Mix TV bundle or above at prices starting from £20 a month, which is the same price for Sky Q.
Activation fees are also comparable, at £14.99 for the former and £15 for the latter.
David Bouchier, Chief Digital Entertainment Officer at Virgin Media, commented: "Our new Virgin TV line-up raises the bar in home entertainment, marrying the latest and smartest technology with the very best TV programmes, all underpinned by our ultrafast cable network. This is game-changing TV.”