Hyperoptic has said its fibre broadband technology is setting the "industry gold standard" in the UK.
The company is installing its fibre-to-the-premises technology in Bellway at QEII, a development of new homes in Welwyn Garden City.
Hyperoptic believes its technology offers speeds that are over 128 times faster than traditional ADSL services.
This, it said, is setting new standards in the fibre broadband market, as residents will be able to "enjoy everything the internet has to offer without compromise".
For instance, HD movies can be downloaded in less than one minute, while 4K content can be downloaded in just a few minutes.
Steve Holford, Chief Customer Officer at Hyperoptic, commented: "For today’s modern family, having a reliable fast broadband connection is an essential utility that is prioritised in the same league as good schools, a safe neighbourhood and strong transport links.
"Having a full fibre connection makes a home more attractive for prospective family buyers.
"The difference between an ADSL connection and our full fibre service is like night and day. We have had phenomenal feedback from customers as we have extended our footprint across the length and breadth of the UK."
Hyperoptic added that it is currently in discussions with developers that are building new homes throughout the country to ensure residents can access its fibre broadband technology.
The company said this would enable them to receive symmetrical gigabit speeds "from day one".
This comes after Ofcom credited Hyperoptic with helping to boost superfast broadband connectivity in the UK over the last year.
According to the watchdog, around eight million homes - or 27 per cent of the country - had average download speeds of 30Mbps or more a year ago. However, the figure now stands at 9.1 million - or 31 per cent.