Vodafone has pledged to invest a further £2 billion in its network and services over the next three years.
The commitment follows a comparable level of investment by the company since 2014.
Among the recent steps taken by the provider is the introduction of a Network Satisfaction Guarantee, which gives new and upgrading customers a 30-day trial to experience the network's quality before making a full commitment to Vodafone.
The firm has described this as a "sign of its confidence in the strength of its network".
Vodafone has also said it is leading the industry in its efforts to tackle poor broadband coverage in rural locations in innovative ways.
"Our Rural Open Sure Signal programme has brought 3G coverage to 84 rural communities across the UK over the last two years," it commented.
"We now plan to build on that success with our new Community Indoor Sure Signal initiative."
Furthermore, Vodafone is pressing ahead with rolling out its 4G network and making improvements to its 3G system.
The company believes the arrival of 4G means customers with compatible devices and bundles will be able to get online "more quickly, more reliably and in more places than ever before".
"4G services will also help businesses improve productivity by enabling employees to work where they want to, when they want to," Vodafone continued.
Blandford in Dorset is among the places being equipped with 4G technology by Vodafone, much to the delight of local MP Simon Hoare, who said it is "great news" for every resident and business in the area.
"One of my top priorities has been to increase 4G coverage across north Dorset," he commented.
"This is an important step forward and I’m really grateful to Vodafone."