Virgin Media's broadband base grew to 4.9 million at the end of 2016, new figures have revealed.
According to its latest trading statement, the company attracted an extra 48,800 broadband subscribers between October and December 2016.
However, the quarterly increase was lower than the 59,900 upturn seen in the previous quarter - which may reflect a customer reaction to recent price hikes by Virgin Media.
The company has also been pressing ahead with its Project Lightning scheme, an effort to equip 17 million premises with fibre-to-the-premises broadband by 2019.
An extra 70,000 premises were added during the first quarter of the year, while the figures for Q2 and Q3 were 85,000 and 95,000 respectively.
In the final quarter of 2016, the number was much higher at 215,000.
Virgin Media went on to note that the average speed taken by its UK broadband base has gone up by more than a fifth over the last year to exceed 100Mbps.
Furthermore, monthly consumption has gone up to 160GB a month.
By the end of last year, the company was delivering 14.1 million broadband, video and fixed-line telephony services to 5.7 million people and mobile voice and data services to three million subscribers.
The announcement comes shortly after Ofcom revealed the number of complaints it received about Virgin Media in the third quarter of 2016 was below the industry average.
Whereas the sector saw an average of 20 complaints for every 100,000 customers, Virgin Media had just 11 complaints per 100,000 subscribers.