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Vodafone saw further growth in its fixed line broadband base between October and December 2016.

According to the company's latest trading figures, 183,000 customers were signed up to its fixed line broadband service by the end of last year.

While this is an increase of 16,000 on the previous quarter, the data does show that the rate of quarterly growth is actually slowing down.

Indeed, an increase of 30,000 was recorded in the previous three-month period, while the upturn was 28,000 in the second quarter of 2016.

Nevertheless, the trading figures give cause for confidence for Vodafone as it looks to consolidate its position in the market in 2017.

Vittorio Colao, Chief Executive of Vodafone Group, commented: "Our overall performance in Europe and Africa remained strong during the third quarter, reflecting good execution.

"In Europe, service revenue growth continued, led by Italy, Germany and Spain. 

"We remain Europe’s fastest growing broadband company, illustrating our effective convergence strategy.

"In the UK we have made good progress in improving customer service, but face heightened price competition in Enterprise."

This comes after Vodafone pledged to invest a further £2 billion in its network and services over the next three years.

The commitment follows a comparable level of investment by the company since 2014.

Among the recent steps taken by the provider is the introduction of a Network Satisfaction Guarantee, which gives new and upgrading customers a 30-day trial to experience the network's quality before making a full commitment to Vodafone.

The firm has described this as a "sign of its confidence in the strength of its network".

Vodafone has also said it is leading the industry in its efforts to tackle poor broadband coverage in rural locations in innovative ways.

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