BT is offering a £200 BT Reward prepaid card with two of its fibre broadband packages.
This incentive is being offered with the BT Infinity Fibre Broadband & Calls deal, which offers broadband speeds of up to 52Mbps and 25Gb of downloads.
The 12-month contract costs £29.99 a month, plus a £59.99 set-up cost.
Other benefits of the package include £40 cashback, BT Virus Protect on two devices and a BT Smart Hub offering what the provider bills as "the UK's most powerful Wi-Fi signal".
Customers can also obtain a £200 BT Reward prepaid card and £40 cashback with the BT Infinity Fibre 2 Unlimited Broadband & Calls package.
This 12-month package offers speeds of up to 76Mbps and unlimited downloads.
The package costs £44.99 per month, plus £59.99 in set-up costs, which works out to a broadband discount of £60 across a year.
A BT prepaid reward card simply needs to be activated before being spent at any retailer that shows a MasterCard logo.
BT says that since the card uses Chip and PIN, it is a more secure alternative to spending physical cash.