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Plusnet offers superfast broadband customers the cheapest prices in the first two years of subscribing, new research has found.

According to ISPreview.co.uk, the company charges £611.88 in the first 24 months and could therefore be described as the cheapest provider.

However, the publication stressed that this is only one measure of which broadband provider could be viewed as the cheapest.

For instance, it pointed out that the figures could be read in a way that says Virgin Media is the cheapest, as it offers the lowest monthly price in the first 12 months of a contract.

Furthermore, ISPreview.co.uk stated that if a person wants to stay with a single provider for longer than three years, they would end up paying less by sticking with Vodafone.

Broadband customers have therefore been urged not to focus exclusively on price when they are looking for the best deal.

"The cheapest providers often seem to struggle with issues of service quality and or support," ISPreview.co.uk said.

"As a result, a sensible consumer would say that it’s always good to know who’s cheapest, so that I know which ones to avoid.

"Providers that cost more will often, depending upon their economics of scale and model, have more money left over to reinvest into a better service."

ISPreview.co.uk added that each person will gauge the value of various service features, such as TV content, free UK calls, differences in broadband speeds and the availability of access to public Wi-Fi hotspots, in different ways.

Source: ISPreview.co.uk

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