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Sky attracted 106,000 new customers in Q3 of its current financial year, taking its overall customer base up to 22.4 million.

The company said it enjoyed a particularly solid quarter in the UK and Ireland, with subscriber numbers, revenues and products all seeing growth.

This, it said, is despite the fact that most consumer businesses face a more "challenging environment" in the first three months of a new calendar year.

Figures showed that an extra 338,000 subscribers have signed up to Sky services in the UK over the last year, helping UK revenues go up by four per cent to £6.4 million.

Sky went on to flag up a number of highlights from the January to March period, including the launch of its My Sky digital service.

This includes an app that has been designed to make it "quicker and easier than ever" for people to review their monthly bill, manage their subscription and check their broadband speed.

The app, which was downloaded by 1.2 million customers within two months of its launch, will be extended to include digital messaging in the next quarter.

Commenting on the success of My Sky, the company said it is a "key early step in our journey to digital-only customer interaction and management".

Sky also singled out the growing popularity of Sky Q as a highlight of 2017 thus far, as it is now in one million customers' homes, along with the launch of Sky Mobile.

In addition, the company said it has led Ofcom's service league table for four successive quarters across pay-TV, fixed line telephony and broadband.

Jeremy Darroch, Group Chief Executive of Sky, commented: "It's been another strong quarter for Sky, despite this being our seasonally quietest period. 

"We’ve made good progress on the growth plans that we laid out. We launched Sky Mobile to create a substantial new source of revenue and profits. We have continued to improve the customer experience with further enhancements to our Sky Q and Sky+ platforms, as well as the launch of our digital customer service via the My Sky app.

"Looking forward, we enter the final quarter of our fiscal year in good shape. Despite the broader consumer environment remaining uncertain, we continue to deliver on our strategy and are on track for the full year." 

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