Sky Sports is to relaunch with two channels devoted to football and one each for golf and cricket.
These will be supplemented by a general channel called Sky Sports Arena, which will cover sports including tennis and rugby.
This forms part of a wider relaunch of Sky's sports offering later in the year, which will see the price of its cheapest package come down to £18 a month, as opposed to £49.50 at the moment.
However, customers will still have to pay £22 for the standard Sky service.
Richard Broughton, a director at Ampere Analysis, suggested earlier this week that the relaunch is designed to attract younger people who tend to be reluctant to spend too heavily on TV packages.
Speaking to the Guardian, he said that if Sky is able to get millennials and other groups on a budget in on cheap packages, the provider could then look to upsell at a later date.
Sky is already aiming to add greater value to customers by trialling a loyalty scheme, with long-time subscribers having access to "exclusive money-can't-buy experiences" and free movies and tickets.
Ofcom revealed this week that Sky was the subject of fewer complaints than any other pay-TV, broadband or landline provider between January and March this year.
A Sky spokesperson said the company is "always striving to do even better" after offering "an unparalleled level of service" to its customers in 2016.
"We are focused on delivering a fantastic experience for them throughout 2017 and beyond," the company commented.