Broadband providers are widely seen to offer some of the worst customer service, a new survey has revealed.
According to research by service design consultancy Engine, broadband and pay-TV companies have seen the second biggest rise in complaints about service over the last year, with citations going up by 3.3 per cent to 33.5 per cent.
This put them just behind airlines, which saw a 4.3 per cent increase in complaints about service during this time.
Joe Heapy, Co-Founder of Engine, believes the poor rating for broadband providers reflects the fact it takes only a short time before their customers get frustrated with a poor service.
"People aren’t asking the earth: the three things they value most when dealing with a company are honesty, efficiency and reliability," he commented.
"Unfortunately, in such a hyper-competitive and growing market, companies over-promise on what they can deliver."
Mr Heapy said this means they often fall short on making customers believe their service is worth paying for, which he described as the "single most important feeling people want from dealing with a company".
This comes after Ofcom revealed that between January and March 2017, it received an average of 21 complaints per 100,000 customers concerning broadband providers..