Dedicated channels are coming to Sky Sports as part of a revamp to its service that the broadcaster says will give sports fans even more choice without paying more.
From July 18th, customers will be able to choose from ten sports channels – Sky’s biggest ever offering - which include dedicated channels for Premier League football, football from other leagues, golf, Formula 1 and cricket.
Sky’s Managing Director Barney Francis said the decision to introduce dedicated channels for some of the most popular sports represents “ a new way to watch the best live”.
Two other channels - Sky Sports Arena and Sky Sports Action - will cover sports such as boxing, rugby union and rugby league, NFL and tennis, while Sky Sports Main Event will be used to showcase major sporting events.
Sky Sports News and Sky Sports Mix will remain, and be free for all Sky customers.
"Sky Sports is giving customers even more choice and channels at the same price," he added.
The package of all ten channels will cost subscribers £27.50 - a price that will be frozen for 12 months - but the move also makes it easier for customers to pick and choose what they want to pay to watch.
A one-channel pack will cost £18 per month, two £22 or three £26, so subscribers needn’t pay more to watch a sport they have no interest in.
Chief Executive of Sky UK and Ireland Stephen van Rooyen said Sky is dedicated to offer customers “unrivalled service”.
"We’re improving our service even further, super-serving existing customers and providing flexibility to a whole new generation of sports fans," he added.