Sky has revealed that more than a quarter of its broadband customers now have fibre-based products.
In a new trading statement, the company confirmed that 27 per cent of customer households now use fibre-to-the-cabinet-based connections.
Sky also reported that the overall volume of broadband customers went up during 2016-17, although the exact amount was not specified.
An extra 280,000 new customers signed up to Sky services during the 12 months to June 30th 2017, with 35,000 being added in the final quarter.
Sky highlighted the launch of the new My Sky digital service, in particular the My Sky App, as a highlight of the last year, as it was downloaded by nearly two million customers in its first six months.
This, it said, has helped to cement Sky's position as the "leading customer services brand" in the telecoms sector.
Sky also noted that the viewing experience for TV subscribers has continued to improve over the last year, with the "world-leading" Sky Q platform gaining "real traction" with our customers.
Indeed, more than a million homes now use Sky Q, while over one in five new customers are choosing to pay £12 per month for additional Sky Q multiscreen functionality.
The launch of Sky Mobile was flagged up as another major development in the last 12 months, with the company saying that while it is "early days", it is "pleased" with its initial progress.
As a result, Sky is confident of continued solid trading over the coming months.
Jeremy Darroch, Group Chief Executive at Sky, commented: "Looking ahead, we have a strong set of growth plans for the year.
"Despite the broader consumer environment remaining uncertain, we are confident of delivering on the plans we've laid out as we continue to give our customers the best content, great products and industry-leading service."
Mr Darroch added that Sky plans to introduce a new tenure-based loyalty programme in the UK to recognise and reward long-standing customers.