BT Sport's Saturday afternoon football results programme is to be live streamed to Twitter users in the UK.
BT Sport Score starts at 2:30pm on Saturday afternoon and features host Mark Pougatch and expert pundits following the action as it unfolds.
Streaming the show on Twitter means millions of UK-based Twitter users will be able to sample the show at no cost.
According to BT Sport, this gives potential subscribers an opportunity to sample its approach, as well as reflects its commitment to making televised sport more accessible to fans.
Simon Green, Head of BT Sport, commented: "We’re delighted to be showing BT Sport Score live on Twitter.
"This provides Twitter users a great chance to sample our strong programming, who will be able to watch football news and scores as they come in, whether they are at home or on the move."
Theo Luke of Twitter added that it is very excited to collaborate with BT Sport to make sure football fans on Twitter do not miss any of the action on Saturday afternoon.
He added that BT Sport's "innovative approach" is transforming the experience for fans on Twitter, which is "a place where football conversation is happening live in real time every day".
This is not the first time BT Sport has sought to make its live coverage more accessible by harnessing major web platforms.
Last season, it streamed its live coverage of the Uefa Champions League and the Uefa Europa League finals via YouTube and the BT Sport website, as well as through its app and BT Sport channels.