Sky Sports is to begin its live coverage of the Premier League this weekend on a new dedicated channel.
Coverage of this year's competition begins with Arsenal taking on Leicester on Friday August 11th at 7.45pm.
Sky Sports will also show Watford's clash against Liverpool on Saturday 12th at 12:30pm, followed by Newcastle vs Tottenham and Manchester United vs West Ham United on Sunday 13th.
The live coverage will be complemented by programmes including a new nightly debate show entitled The Debate - Live, featuring Ian Wright, Craig Bellamy and Alan Pardew.
Soccer AM has also been revamped, while Gillette Soccer Saturday, Sunday Supplement, Goals on Sunday and the new Premier League Prediction Show will offer further insights to football fans.
Furthermore, supporters can follow the action via a new Sky Sports app, which offers news, clips and the ability to watch games live.
Gary Hughes, Head of Football at Sky Sports, commented: "As well as the best coverage of the biggest games, we know that fans want more analysis, more debate and more behind the scenes access to their clubs.
"With our new dedicated channel, Sky Sports Premier League, along with a range of new programming, more big names and 24-hour coverage on Sky Sports News, we’re offering viewers just that. Just like the fans, we can’t wait for it to get started."
Sky Sports revamped its offering last month with the launch of two channels devoted to football and one each for golf and cricket.
Instead of its traditional numbered channels, Sky Sports has created dedicated channels for the Premier League, football, cricket, golf and F1.
Other sports including rugby, boxing, darts, NFL and tennis will be showcased on two new channels - Sky Sports Action and Sky Sports Arena.
A new Main Event channel focusing on the biggest events from across its channels is also available to customers with a full Sky Sports package.