Sky has confirmed that 124 Premier League games are to be shown in Ultra HD on its Sky Q TV service.
According to the company, this will offer a sharper and smoother viewing experience, meaning customers can watch key fixtures in "extra detail and with increased clarity".
Viewers will also be able to make sure they do not miss a moment of a game, thanks to the new Watch From Start feature. Anyone who tunes in late can simply turn on the Sky Sports Premier League channel and press the red button in order to select the option to watch from the beginning of a match.
Alternatively, they can flick to key moments that have been highlighted in the progress bar, such as goals they may have missed.
Sky Q is also showing Premier League matches with Dolby Atmos sound, which Sky says offers cinema-quality sound with "enhanced breathtaking, moving audio that flows all around them, even overhead".
Arsenal vs Leicester's game on Friday (August 11th) will be the first of Sky Sports' 124 Premier League matches to be broadcast with Dolby Atmos sound.
Another exciting update to Sky Q comes next week, as from August 14th, Sky Q 2TB customers will be able to download 12 animated images in Ultra HD images, including depictions of da Vinci's Mona Lisa and van Gogh's The Starry Night.
Football fans can also select animated Ultra HD images of each of the 20 Premier League stadiums.