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Many customers who purchase bundle deals are being put off switching to cheaper options, new research suggests.

According to figures from Freesat, 12 per cent of customers would not think about ending their contract or moving to a cheaper option, as they believe exiting a contract and setting up a new broadband service is too much hassle.

This means many households could be paying more than they need to, as some are signed up for services they do not actually use.

Indeed, the Freesat survey found that 25 per cent of bundle subscribers usually watch free TV channels, while 37 per cent said they do not watch many of the subscription channels.

Similarly, 24 per cent of people who are subscribed to telecoms bundles revealed they never use their landline minutes.

Guy Southam, spokesperson for Freesat, commented: "Bundle deals can seem like the easiest option, especially for people who have just moved into a new property and want to set up their TV and internet services in one go. 

"But our research has shown that these deals can be a waste of money for a lot of customers, and can also discourage people from shopping around and switching to cheaper options in the future."

Customers on bundle deals were urged to consider how much they actually watch the channels they are paying for and which of the extra services they are using.

Southam added that since cheap broadband deals are now "very easy to come by", any hassle associated with switching internet provider "should not be a reason for staying on an expensive bundle".

This comes after Citizens Advice warned that loyal broadband customers are paying a swingeing premium for sticking with their provider after introductory rates end.

Figures showed that the prices of the cheapest broadband deals go up by £113 a year - or 43 per cent - on average after their initial low-cost teaser rate comes to an end.

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