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Sky has hailed its strong start to the year, with the company adding 70,000 new customers in the UK and Ireland between April and June.

This contributed to an overall increase of 160,000 across the world during the first quarter of the new financial year.

Sky also reported strong profit growth in the UK and Ireland throughout the quarter, which it said built on the momentum achieved in the previous three-month period.

The company attributed its good performance to a number of factors, such as strong customer and product growth and a change in retail prices in broadband and fixed line telephony.

Other highlights of the quarter included the expansion of the Sky Sports service, which the company believes offers a better experience to customers, while Sky also bagged the rights to cover action from the English Football League until 2024.

In addition, the company said its entertainment audiences have reached record levels, with Game of Thrones becoming its highest rating show with 4.7 million viewers.

Sky Q also proved to be very popular in the UK, with the number of customers taking up the service rising by 23 per cent to 1.6 million.

Jeremy Darroch, Group Chief Executive, commented: "We’ve had a strong start to our new financial year with good revenue growth and excellent profit growth as investments we’ve made come through.

"We continue to see good demand for our products and services, with 51 per cent more new customers joining Sky than a year ago."

Mr Darroch added that Sky customers have "lots to look forward to" as it continues to enhance its products and services in all territories.

For instance, the company is adding upgrades to Sky Q including a Voice Control facility and a bespoke Favourites menu in the TV guide.

Sky is also gearing up to launch Sky Soundbox - an all-in-one sound system that it believes will "transform the TV sound experience".

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